If you’re short of time, you can just jump to the numbers at the end,
But I wouldn’t miss this vital explanation, long as it is, because it explains the difference between people who succeeds in working as a professional coach and people who just hold a certificate or diploma as decoration for their shelf.
Let me explain something very important.
Our aim at The ICCI is to put the good people out there, working and helping in the community.
So we have built our programme in such a way, that during our Phase 2, we support you all the way from being a fresh/green coach (after finishing Phase 1), to being an established working coach.
With our experience, we know how challenging this can be, to do it all by yourself, and this is why our programme is built in a way that supports you all the way until you are becoming a confident coach, working in the community.
In Phase 1 we’re teaching and practising tools and skills together, and we cover enough theory, so you’re ready to coach and take someone who is a complete stranger from point A to a more desirable point B in their lives, in an effective and structured way.
At the end of Phase 1, you’re ready to coach.
This is in fact, where most coaching courses end.
And this is where people who’d like to gain coaching tools for their work or personal development, can end their studies with us too.
Only you’re not yet a professional coach.
Being a professional, meaning working as a coach, and making money from coaching.
- It means being able to earn a living from coaching.
- It means that people know that you exist and that you have clientele (small to begin with and growing).
- It means that people know and understand what you do, they follow you and recommend you to others.
- It means that you’re working in your own practice, or giving your services to other organisations (depending how you want to work).
For becoming a professional coach, you’ll need a lot more knowledge and practice hours, with many real clients, who bring real issues.
You’ll need to go through a lot of ethical dilemmas, to get supervision, to establish a good network with other coaches, and not be afraid to explain to the world who you are and what you do (which is doing marketing for yourself, yes, there we said it).
You’ll need to know basic business needs (including legal issues regarding coaching for example).
This is all done in Phase 2.
Hand in hand together with us.
You’re not alone at any point.
How is that done exactly?
You’ll see that on top of gaining more knowledge, working on the ethical code of conduct, choosing a focus and sharpening all those coaching competencies, in Phase 2 you’re required to coach real clients for 100 full coaching sessions.
We’ll support you in getting those clients by helping you defining who you are as a coach, understanding your target group, reaching out and offering your services. Those services are going to help your clients improve their lives, for return for something.
And now I get to the numbers.
That “something” nowadays is called money.
We encourage you to ask for money for your services, even as a “green” coach, or coach-in -training if you wish, because you’re already going to be helping people.
So let me show you a simple calculation, of how working towards the requested 100 hours, will allow you to already earn money, and with that, cover for the course fees:
Case 1 (a slow bloomer student):
We are realistic, and we take into account, that it can take time to grow your confidence. So if you’ll be a slow bloomer (which is of course fine, some people need to take the time), we’ve thought that you’ll probably give the first 25 hours for free.
Then the next 50 practice hours you’ll give for a much reduced fee of let’s say €50,
and only the last 25 hours, you’ll gain enough confidence to charge €75 which is still very low as a coach.
Quick calculation for a slow bloomer:
25 sessions x €0 = €0
50 sessions x€50 = €2,500
25 sessions x €75 = €1,875
Total income from 100 sessions = €4,375
Now let’s be realistic, and say that €1,000 of it, you’ll use for business expenses (you can spend less, but let’s say that you do),
then you’re still earning more than the expense of Phase 2 on the course.
And don’t forget, this was the low end of what you’re potentially able to earn.
Case 2: (a more confident and established student):
If you’re finding that you’re already pretty confident, you’ll only give 20 sessions for free, then 20 for €50, 20 for €75 and the rest for the average price in the market (but certainly not the high end yet) of €100 a session.
20 sessions x €0 = €0 (but there’s no reason why not to charge something right away)
20 sessions x€50 = €1,000
20 sessions x €75 = €1,500
40 sessions x €100 = €4,000
Total income from 100 sessions = €6,500
Take away for expenses even €1,500 this time (maybe you’ll need to pay some taxes etc.*), and you’re still talking about a profit of around €5,000
If you think about it that the full amount of Phase 2 is €3,550 (if you take Option 3: Phase 1 plus 2 back-to back), but only €3,400 if you managed to use our early registration discount, and together with Phase 1 it’s either €6,150 (or even €5,850 by early registration), there you have it: you’ve covered the expenses of the whole 2 Phase course.
But pay attention:
Our experience, and the experience of many others show that you have to have the support in the beginning to achieve such scenario so quickly. Otherwise, it takes between 3 to 5 years to get yourself a good name and succeed as a working coach (and please don’t believe anyone who promises you meteoric success: No one ever became successful overnight or could run 10K the day after they were couch potatoes. It takes time to build success).
While we teach you to become a coach in Phase 1, we give you that support in Phase 2.
To your success (with our help),
ICCI founder and main trainer
* This is a rough calculation to give an example of what can be achieved and each person and every situation is very individual. Each person will of course need to check the taxation and financial situation according to their own individual situation.